Digital Marketing Student at The University of Georgia
Google Analytics Measurement and Investment Strategy
In this assignment, I created a digital marketing measurement and investment strategy for Ladera Resort. Google Analytics and AdWords were the main tools used for the campaign.
The University of Georgia MARK4450, Spring 2017
Tools Recommendation Project
The goal of this project was to recommend an email service provider for a fictitious company named "Alan's." The features of MailChimp and Constant Contact are compared with Alan's needs in mind.
The University of Georgia MARK4650, Fall 2017
Brand Comparison Paper
In this project, I compared the social strategies of two similar outdoor apparel companies to decide which had superior customer engagement.