Digital Marketing Projects

Google Analytics Measurement and Investment Strategy In this assignment, I created a digital marketing measurement and investment strategy for Ladera Resort. Google Analytics and AdWords were the main tools used  for the campaign.  The University of Georgia MARK4450, Spring 2017

Google Analytics Measurement and Investment Strategy

In this assignment, I created a digital marketing measurement and investment strategy for Ladera Resort. Google Analytics and AdWords were the main tools used  for the campaign. 

The University of Georgia MARK4450, Spring 2017

Tools Recommendation Project The goal of this project was to recommend an email service provider for a fictitious company named "Alan's." The features of MailChimp and Constant Contact are compared with Alan's needs in mind.  The University of Georgia MARK4650, Fall 2017  

Tools Recommendation Project

The goal of this project was to recommend an email service provider for a fictitious company named "Alan's." The features of MailChimp and Constant Contact are compared with Alan's needs in mind. 

The University of Georgia MARK4650, Fall 2017  

Brand Comparison Paper In this project, I compared the social strategies of two similar outdoor apparel companies to decide which had superior customer engagement.  The University of Georgia MARK4450, Spring 2017

Brand Comparison Paper

In this project, I compared the social strategies of two similar outdoor apparel companies to decide which had superior customer engagement. 

The University of Georgia MARK4450, Spring 2017