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Laura Sommerville

Digital Marketing Student at The University of Georgia

The Rise of The Chicken Connoisseur

The Rise of The Chicken Connoisseur

It's the day after the Super Bowl, and everyone is buzzing about their favorite commercials, the Falcons' devastating loss, and Lady Gaga's acrobatic halftime show. Instead of writing about the Falcons, Patriots, or any other current events in the US of A, I'd like to focus on a different bird and different country altogether. 

Meet Elijah Quashie, a.k.a. The Chicken Connoisseur, a.k.a. my current comedic obsession. He's a 23 year old from the UK who goes around London reviewing chicken shops. He films each visit and posts the episodes on YouTube, where he boasts over half a million subscribers. Each episode is similar: he shows off his shoes, orders a strip meal and chicken burger, and rates the experience on a scale from 1-4. It is a simple formula, but it works. I don't live in London or eat chicken, but I can't stop watching his videos. His comedic reviews have hooked thousands of others, too. His rise has been meteoric - each episode of The Pengest Munch has over a million views. In early December, his videos had around 700 views each, but they quickly went viral on Reddit and Twitter. Within weeks his views, subscribers, and social media follower counts skyrocketed. In the last 30 days, his videos have been viewed over 6 million times. 

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Now, Quashie's best friend has become his manager, he's being profiled and interviewed by well-known news outlets, and he's getting celebrity shoutouts. He's the perfect example of the power of social media's reach. Just a few months ago, he was a guy with some strong opinions about chicken wings. Today, his YouTube reviews have the clout to shut down subpar chicken shops. As social media platforms become gateways to traditional media and sources of income for online stars, it'll be interesting to see where The Chicken Connoisseur's new fame takes him. 

Want to know where to find the best chicken in London? Never been? No plans to visit? Either way, check out his channel

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